While freelancing at Annex88, I took the lead on creating a robust campaign to take College Board through the 2020 school year. We ideated and scoped out the creative to coincide with big high school moments and college application deadlines to entice students to apply to our scholarships.

Our ultimate goal was to create work that felt authentic and resonated with students and parents. We established two voices on how to approach each of them. One voice from College Board with simple and direct messaging, and the other had a casual vibe with content created by the students. We broke down and explained how easy the six-step process was into manageable bits of content and sprinkled them throughout the year.

From concept to execution this production took three months, creating 40 pieces of designed content not including web banners, which was designed for Facebook, YouTube, Instagram, and Pinterest. I managed writers, animator/editors, directors, and even played part-time producer to ensure lift off. Enjoy!

instagram driven

Our Instagram Story "roulette", was created to engage users to tap and read more. As they pause the story (native in the platform), they learn more about each step on how to earn scholarships for college.

 pinterest pins

Our Pinterest asset was created for parents who use this platform for their future college student. Searching for college admission tips, dorm decor, or scholarships? We've got you covered.