global campaign

This campaign was developed here in New York to conquer market share across the globe. While Neutrogena is recognized as a dermatologist recommended brand in the United States, they needed to break ground in emerging markets worldwide. 

Leading the creative with their brand love spot was Lynn Mercado and Amy Sacks. Their spot Beautiful was the initial creative that brought to life the product superiority spots shown below. It started with one US spot and was adapted into 8 markets with over 150+ global products used. It has now been adapted into more than 27 markets worldwide. 

My role was to over see production of 8 global spots. Starting at the granular level with storyboarding and writing to each markets needs. Moving into the production of label art design to choreographing each product scene then recording native voice overs to picture. Each production was a unique commercial, challenging the norm to See what's possible.

global mash-up

brazil

microsite

social posts